Some investors are wondering whether a huge influx of Wall Street money spells trouble for the industry again. Full article here:
Many young people lie about their ages to create accounts on social networks, and there is no way to stop them. Full article here:
Facebook agreement to buy Snaptu would expand the social networking giant’s reach in the cellular phone market. Full article here:
New Facebook Offices to Open in Israel, Amsterdam – Facebook opened an office in Amsterdam this week and reportedly plans to open one in Hertzilya, Israel that could grow to about 30 employees by the end of the year. Facebook Pursues 21 Domain Names – Facebook is fighting to own 21 domain names that include [...]
New Facebook Offices to Open in Israel, Amsterdam – Facebook opened an office in Amsterdam this week and reportedly plans to open one in Hertzilya, Israel that could grow to about 30 employees by the end of the year.
Facebook Pursues 21 Domain Names – Facebook is fighting to own 21 domain names that include the word “Facebook,” such as FacebookSafety.com, TechCrunch reports.
Facebook Traffic Rerouted Through Chinese ISP – What is being called an “innocent” routing error resulted in Facebook data being sent through the state-owned China Telecom Tuesday, reported The Register.
Search Box Appears in Screenshots of Web Search Box – It appeared that Facebook was testing a second box at the top of its site specifically for web search, but Facebook later said that it was not a real test. [Image Via AllFacebook]
Elliot Schrage of Facebook Joins Pixazza Board – Facebook’s head of global communications, marketing and public policy Elliot Schrage has joined the board of photo tagging service Pixazza as a strategic advisor and observer.
20K Underage Users Removed from Facebook Daily – Facebook Chief Privacy Adviser Mozelle Thompson recently revealed that the company has mechanisms to detect those who lie about their age and removes about 20,000 of them daily.
Crowdflower Raises $7M - Crowdflower is an on-demand labor provider that takes tasks from companies with labor needs to crowdsource markets. TechCrunch reported this week that the startup raised $7 million in a round led by Harmony Partners that included Trinity Ventures and Bessemer Venture Partners, bringing the company’s total funding to $12 million.
Facebook Cofounds Open Networking Foundation - In a Facebook Engineering Note, the company announced it would be co-founding the Open Networking Foundation, a non-profit which works on Software-Defined Networking.
The Saga of Breakup Notifier - Dan Loewenherz, the creator of the Facebook app Breakup Notifier, wrote a long post outlining the idea, implementation, creation, launch, problems, and re-launch of his popular app.
Suggest Page Feature Comes Back for Some - Facebook has brought back the Suggest Page feature for some Page administrators, but with a different look. Users do not have access to the tool. [Image Via AllFacebook]
Parature Updates For Spring – Parature has updated its cloud-based customer engagement software, releasing Parature Spring ’11. According to a press release, customers may now automatically receive auto-suggested answers while submitting tickets, a Support tab is now customizable for Pages, users may mange multiple Facebook Pages with one dashboard and analytics were also updated.
The Onion Spoofs Facebook, CIA – The Onion, a humor magazine and web site, spoofed Facebook and the CIA in a video that, among other things, notes that Facebook is the CIA’s “dream come true,” and comments on that fact that information available publicly on Facebook is better than information the CIA has been trying to gather for years on its own. The video also called CEO Mark Zuckerberg a CIA agent codenamed “The Overlord.”
Any user can now activate Facebook Questions and ask either open-ended questions, or multiple-choice questions, of their friends. Facebook recently launched a new question-and-answer feature that helps supply answers to important questions such as “Where’s … Full article here:
Among notable campaigns on Facebook in the past week, a Levi’s and Water.org partnership offered a branded app that taught users about saving water, Sprite’s Spark Park Project asked users on Facebook to help decide what basketball courts need remodeling. Then there was Tourism Ireland, which created a virtual Ireland to hook users on the real [...]
Among notable campaigns on Facebook in the past week, a Levi’s and Water.org partnership offered a branded app that taught users about saving water, Sprite’s Spark Park Project asked users on Facebook to help decide what basketball courts need remodeling. Then there was Tourism Ireland, which created a virtual Ireland to hook users on the real island nation and give them a chance to win a trip there.
We’ve excerpted the Levi’s campaign bleow. You can see the full week’s coverage in the Facebook Marketing Bible, which also includes detailed breakdowns of dozens of other featured campaigns by top-performing brands and businesses on Facebook.
Levi’s and Water.org’s WaterTank
Goal: Engagement, Network Exposure, Page Growth, Product Purchase
Core Mechanic: A WaterTank game developed by Levi’s to support Water.org efforts to save water and support the organization’s clean water projects across the globe.
Game: WaterTank is a game developed by Levi’s to support Water.org that helps users learn about saving water.
Method: By playing the Levi’s WaterTank game, users can complete a series of tasks to unlock water for Levi’s to donate $250,000 around the world as part of Water.org’s mission. For example, Liking the Levi’s Page unlocks 1,000 liters. Users can complete several such tasks, pledging to wash your jeans bi-weekly instead of weekly saves water, tweeting about the game, answering questions, donating, etc. Other challenges include: using the #waterless hashtag on Twitter, checking into a Levi’s store in the U.S., inviting friends to play WaterTank, donating money to Water.org, scan a QR code in a Levi’s store and watch a Levis-Water.org video. Each challenge completed also generates a Facebook feed story. The game and accompanying water donations runs from March 22 through May 8.
Impact: The Levi’s Page has more than 3.7 million Likes, possibly helped in part by the game’s request of players to Like the Page to stay updated about the water initiative. Payers have unlocked more than 66 million liters of water by playing WaterTank and the game notes thousands of challenges have been completed with the game. By generating a feed story for each challenge completed, Levi’s really leverages each and every user and every action they take on the game to spread the word about the game, which probably explains why, in just about a week, the company’s 200 million liter goal is more than 25% complete.
How are top brands in the industry designing their Facebook marketing campaigns? See the Facebook Marketing Bible for detailed breakdowns of dozens of Featured Campaigns by top-performing brands and businesses on Facebook.
There are few successful venture capital communities in the United States. They are organically grown, but what leads to their creation is debated. Full article here:
Some investors are wondering whether a huge influx of Wall Street money spells trouble for the industry again. Full article here:
Many young people lie about their ages to create accounts on social networks, and there is no way to stop them. Full article here:
Facebook agreement to buy Snaptu would expand the social networking giant’s reach in the cellular phone market. Full article here:
New Facebook Offices to Open in Israel, Amsterdam – Facebook opened an office in Amsterdam this week and reportedly plans to open one in Hertzilya, Israel that could grow to about 30 employees by the end of the year. Facebook Pursues 21 Domain Names – Facebook is fighting to own 21 domain names that include [...]
New Facebook Offices to Open in Israel, Amsterdam – Facebook opened an office in Amsterdam this week and reportedly plans to open one in Hertzilya, Israel that could grow to about 30 employees by the end of the year.
Facebook Pursues 21 Domain Names – Facebook is fighting to own 21 domain names that include the word “Facebook,” such as FacebookSafety.com, TechCrunch reports.
Facebook Traffic Rerouted Through Chinese ISP – What is being called an “innocent” routing error resulted in Facebook data being sent through the state-owned China Telecom Tuesday, reported The Register.
Search Box Appears in Screenshots of Web Search Box – It appeared that Facebook was testing a second box at the top of its site specifically for web search, but Facebook later said that it was not a real test. [Image Via AllFacebook]
Elliot Schrage of Facebook Joins Pixazza Board – Facebook’s head of global communications, marketing and public policy Elliot Schrage has joined the board of photo tagging service Pixazza as a strategic advisor and observer.
20K Underage Users Removed from Facebook Daily – Facebook Chief Privacy Adviser Mozelle Thompson recently revealed that the company has mechanisms to detect those who lie about their age and removes about 20,000 of them daily.
Crowdflower Raises $7M - Crowdflower is an on-demand labor provider that takes tasks from companies with labor needs to crowdsource markets. TechCrunch reported this week that the startup raised $7 million in a round led by Harmony Partners that included Trinity Ventures and Bessemer Venture Partners, bringing the company’s total funding to $12 million.
Facebook Cofounds Open Networking Foundation - In a Facebook Engineering Note, the company announced it would be co-founding the Open Networking Foundation, a non-profit which works on Software-Defined Networking.
The Saga of Breakup Notifier - Dan Loewenherz, the creator of the Facebook app Breakup Notifier, wrote a long post outlining the idea, implementation, creation, launch, problems, and re-launch of his popular app.
Suggest Page Feature Comes Back for Some - Facebook has brought back the Suggest Page feature for some Page administrators, but with a different look. Users do not have access to the tool. [Image Via AllFacebook]
Parature Updates For Spring – Parature has updated its cloud-based customer engagement software, releasing Parature Spring ’11. According to a press release, customers may now automatically receive auto-suggested answers while submitting tickets, a Support tab is now customizable for Pages, users may mange multiple Facebook Pages with one dashboard and analytics were also updated.
The Onion Spoofs Facebook, CIA – The Onion, a humor magazine and web site, spoofed Facebook and the CIA in a video that, among other things, notes that Facebook is the CIA’s “dream come true,” and comments on that fact that information available publicly on Facebook is better than information the CIA has been trying to gather for years on its own. The video also called CEO Mark Zuckerberg a CIA agent codenamed “The Overlord.”
Any user can now activate Facebook Questions and ask either open-ended questions, or multiple-choice questions, of their friends. Facebook recently launched a new question-and-answer feature that helps supply answers to important questions such as “Where’s … Full article here:
Among notable campaigns on Facebook in the past week, a Levi’s and Water.org partnership offered a branded app that taught users about saving water, Sprite’s Spark Park Project asked users on Facebook to help decide what basketball courts need remodeling. Then there was Tourism Ireland, which created a virtual Ireland to hook users on the real [...]
Among notable campaigns on Facebook in the past week, a Levi’s and Water.org partnership offered a branded app that taught users about saving water, Sprite’s Spark Park Project asked users on Facebook to help decide what basketball courts need remodeling. Then there was Tourism Ireland, which created a virtual Ireland to hook users on the real island nation and give them a chance to win a trip there.
We’ve excerpted the Levi’s campaign bleow. You can see the full week’s coverage in the Facebook Marketing Bible, which also includes detailed breakdowns of dozens of other featured campaigns by top-performing brands and businesses on Facebook.
Levi’s and Water.org’s WaterTank
Goal: Engagement, Network Exposure, Page Growth, Product Purchase
Core Mechanic: A WaterTank game developed by Levi’s to support Water.org efforts to save water and support the organization’s clean water projects across the globe.
Game: WaterTank is a game developed by Levi’s to support Water.org that helps users learn about saving water.
Method: By playing the Levi’s WaterTank game, users can complete a series of tasks to unlock water for Levi’s to donate $250,000 around the world as part of Water.org’s mission. For example, Liking the Levi’s Page unlocks 1,000 liters. Users can complete several such tasks, pledging to wash your jeans bi-weekly instead of weekly saves water, tweeting about the game, answering questions, donating, etc. Other challenges include: using the #waterless hashtag on Twitter, checking into a Levi’s store in the U.S., inviting friends to play WaterTank, donating money to Water.org, scan a QR code in a Levi’s store and watch a Levis-Water.org video. Each challenge completed also generates a Facebook feed story. The game and accompanying water donations runs from March 22 through May 8.
Impact: The Levi’s Page has more than 3.7 million Likes, possibly helped in part by the game’s request of players to Like the Page to stay updated about the water initiative. Payers have unlocked more than 66 million liters of water by playing WaterTank and the game notes thousands of challenges have been completed with the game. By generating a feed story for each challenge completed, Levi’s really leverages each and every user and every action they take on the game to spread the word about the game, which probably explains why, in just about a week, the company’s 200 million liter goal is more than 25% complete.
How are top brands in the industry designing their Facebook marketing campaigns? See the Facebook Marketing Bible for detailed breakdowns of dozens of Featured Campaigns by top-performing brands and businesses on Facebook.
There are few successful venture capital communities in the United States. They are organically grown, but what leads to their creation is debated. Full article here:
