Introducing Deals
UPDATE on Monday, January 31, 2011: Deals is now also available in Canada, France, Germany, Italy, Spain and the UK. Look for yellow or green tickets when you check in to places in those countries…
Source: blog.facebook.com
Washington, D.C. Area Designer Annie Elliott Joins Benjamin Moore Experts Exchange on Facebook – YAHOO!
Annie Elliott, designer and color expert, joins Benjamin Moore Experts Exchange on Facebook providing free design and color advice to everyone. Annie Elliott, a.k.a.- bossy color, a Washington, D.C. area designer and color expert has joined Benjamin Moore …
Source: news.yahoo.com
A Continued Commitment to Security
This Friday is Data Privacy Day, an international effort by governments, businesses and advocacy groups to raise awareness about the importance of staying in control of personal information…
Source: blog.facebook.com
Thanks to Our Sponsors
Inside Facebook extends a big thank you to our sponsors for supporting the continued growth of Inside Facebook. Check them out below! Frima Studio develops social games for big brands. Shoutlet helps companies manage and monetize their social media communication. Kontagent is a developer of analytics solutions for social application developers. The Buddy Media Platform enables brands to [...]
Inside Facebook extends a big thank you to our sponsors for supporting the continued growth of Inside Facebook. Check them out below!

Frima Studio develops social games for big brands.

Shoutlet helps companies manage and monetize their social media communication.

Kontagent is a developer of analytics solutions for social application developers.

The Buddy Media Platform enables brands to manage Facebook Pages and engage fans.

LifeStreet Media is a performance advertising platform focused on social applications.

Votigo offers a full-service contest platform for Facebook.

RightScale provides cloud computing management for social application and game developers.

TapJoy offers monetization services for social and mobile gaming applications.

Brighter Option helps launch, monitor, and optimize Facebook advertising campaigns.

mopay is a global provider of mobile payments for web content.

SponsorPay provides offer-based virtual currency monetization for online games and social apps.

SoftLayer provides cloud and dedicated hosting services for social application and game developers.

Super Rewards is a monetization solution for applications and games running on social networks like Facebook.

AdParlor is an official Facebook Ads API Partner and manages large Facebook advertising campaigns – with a focus on growing social games.
Source: feedproxy.google.com
Reality TV for the Rest of Us
We’ve all been there—spending hours in front of the TV, getting lost clicking through hundreds of channels, just to realize that you haven’t really watched anything at all. …
Source: blog.facebook.com
Super Bowl Ads Live On at YouTube and Facebook – New York Times Blogs
Do you remember which team won the Super Bowl last year? Do you remember which was your favorite ad? For many viewers, the second question is easier to answer. So once again, YouTube and Facebook are taking advantage of that by extending the life of Super …
Source: bits.blogs.nytimes.com
Free Facebook Credits Will Expire February 15th for Some Users
Facebook distributed free Credits last summer to increase awareness of its new “universal” virtual currency, but is now informing users that these promotional Credits will expire on February 15th, 2011. Users who received free promotional Credits but never spent them are seeing a notification informing them to use their Credits before they disappear. The expiration [...]
Facebook distributed free Credits last summer to increase awareness of its new “universal” virtual currency, but is now informing users that these promotional Credits will expire on February 15th, 2011. Users who received free promotional Credits but never spent them are seeing a notification informing them to use their Credits before they disappear.
The expiration will please developers because they can’t redeem free Credits spent in their games for cash from Facebook as they can with traditionally purchased Credits. However, it will also anger some gamers who will feel ripped off.

Last June, Facebook began offering users 5 free Credits for installing Crowdstar’s Hello City game. The promotion was designed to familiarize users with the Credits system and maintaining a balance. It also helped make them more comfortable spending Credits. This would benefit developers in the long run, but also led to an immediate loss of revenue. It expanded the promotional Credits more broadly in the weeks afterward.

Since then, Credits has matured and is now the exclusive direct payment method for 22 of the top 25 Facebook games, including those from Zynga, Disney/Playdom, EA/Playfish, and many others. All developers will be required to switch to Credits on July 1st, 2011.
Some developers reported that up to 70% of the Credits being spent in their games were promotional Credits that didn’t earn them money. This led some developers to increase prices to exclude those users with only small number of promotional Credits.
Other developers were impacted less, with only .05% to 15% of incoming Credits being promotional ones. Still, Facebook has been trying to improve its standing with developers, and removing free Credits from the virtual economy will accomplish this.
Facebook’s Help Center has details about the free Credits expiration. Purchased Credits won’t be affected, and users can keep any virtual goods they”ve bought with free Credits before February 15th. Facebook protected itself from legal challenges to the expiration by changing its Payment Terms in September to include the statement “If you receive free or promotional Credits, we may expire them at any time.”
Facebook tells us that users will see a combination of notifications, home page ads and canvas navigation reminders that their credits are expiring until February 15th. It’s possible that Facebook will seed users with free promotional Credits again in the future, though for now its focusing on offering discounts on in-game purchases made with Credits through the new Buy With Friends deal sharing system.
Source: feedproxy.google.com
The New Profile Is Here
Last month, we introduced the new profile, which now makes it even easier for you to tell your story and learn about your friends. For the month of December, we gave people the option to upgrade to the new profile early, and hundreds of millions of you made the switch…
Source: blog.facebook.com
2010 Memology: Top Status Trends of the Year
Natural disasters and human triumphs made their mark in our 2010 list of top trends in status updates, but more than anything else people wanted to spend time with their friends and family…
Source: blog.facebook.com
Introducing Deals
UPDATE on Monday, January 31, 2011: Deals is now also available in Canada, France, Germany, Italy, Spain and the UK. Look for yellow or green tickets when you check in to places in those countries…
Source: blog.facebook.com
Washington, D.C. Area Designer Annie Elliott Joins Benjamin Moore Experts Exchange on Facebook – YAHOO!
Annie Elliott, designer and color expert, joins Benjamin Moore Experts Exchange on Facebook providing free design and color advice to everyone. Annie Elliott, a.k.a.- bossy color, a Washington, D.C. area designer and color expert has joined Benjamin Moore …
Source: news.yahoo.com
A Continued Commitment to Security
This Friday is Data Privacy Day, an international effort by governments, businesses and advocacy groups to raise awareness about the importance of staying in control of personal information…
Source: blog.facebook.com
Thanks to Our Sponsors
Inside Facebook extends a big thank you to our sponsors for supporting the continued growth of Inside Facebook. Check them out below! Frima Studio develops social games for big brands. Shoutlet helps companies manage and monetize their social media communication. Kontagent is a developer of analytics solutions for social application developers. The Buddy Media Platform enables brands to [...]
Inside Facebook extends a big thank you to our sponsors for supporting the continued growth of Inside Facebook. Check them out below!

Frima Studio develops social games for big brands.

Shoutlet helps companies manage and monetize their social media communication.

Kontagent is a developer of analytics solutions for social application developers.

The Buddy Media Platform enables brands to manage Facebook Pages and engage fans.

LifeStreet Media is a performance advertising platform focused on social applications.

Votigo offers a full-service contest platform for Facebook.

RightScale provides cloud computing management for social application and game developers.

TapJoy offers monetization services for social and mobile gaming applications.

Brighter Option helps launch, monitor, and optimize Facebook advertising campaigns.

mopay is a global provider of mobile payments for web content.

SponsorPay provides offer-based virtual currency monetization for online games and social apps.

SoftLayer provides cloud and dedicated hosting services for social application and game developers.

Super Rewards is a monetization solution for applications and games running on social networks like Facebook.

AdParlor is an official Facebook Ads API Partner and manages large Facebook advertising campaigns – with a focus on growing social games.
Source: feedproxy.google.com
Reality TV for the Rest of Us
We’ve all been there—spending hours in front of the TV, getting lost clicking through hundreds of channels, just to realize that you haven’t really watched anything at all. …
Source: blog.facebook.com
Super Bowl Ads Live On at YouTube and Facebook – New York Times Blogs
Do you remember which team won the Super Bowl last year? Do you remember which was your favorite ad? For many viewers, the second question is easier to answer. So once again, YouTube and Facebook are taking advantage of that by extending the life of Super …
Source: bits.blogs.nytimes.com
Free Facebook Credits Will Expire February 15th for Some Users
Facebook distributed free Credits last summer to increase awareness of its new “universal” virtual currency, but is now informing users that these promotional Credits will expire on February 15th, 2011. Users who received free promotional Credits but never spent them are seeing a notification informing them to use their Credits before they disappear. The expiration [...]
Facebook distributed free Credits last summer to increase awareness of its new “universal” virtual currency, but is now informing users that these promotional Credits will expire on February 15th, 2011. Users who received free promotional Credits but never spent them are seeing a notification informing them to use their Credits before they disappear.
The expiration will please developers because they can’t redeem free Credits spent in their games for cash from Facebook as they can with traditionally purchased Credits. However, it will also anger some gamers who will feel ripped off.

Last June, Facebook began offering users 5 free Credits for installing Crowdstar’s Hello City game. The promotion was designed to familiarize users with the Credits system and maintaining a balance. It also helped make them more comfortable spending Credits. This would benefit developers in the long run, but also led to an immediate loss of revenue. It expanded the promotional Credits more broadly in the weeks afterward.

Since then, Credits has matured and is now the exclusive direct payment method for 22 of the top 25 Facebook games, including those from Zynga, Disney/Playdom, EA/Playfish, and many others. All developers will be required to switch to Credits on July 1st, 2011.
Some developers reported that up to 70% of the Credits being spent in their games were promotional Credits that didn’t earn them money. This led some developers to increase prices to exclude those users with only small number of promotional Credits.
Other developers were impacted less, with only .05% to 15% of incoming Credits being promotional ones. Still, Facebook has been trying to improve its standing with developers, and removing free Credits from the virtual economy will accomplish this.
Facebook’s Help Center has details about the free Credits expiration. Purchased Credits won’t be affected, and users can keep any virtual goods they”ve bought with free Credits before February 15th. Facebook protected itself from legal challenges to the expiration by changing its Payment Terms in September to include the statement “If you receive free or promotional Credits, we may expire them at any time.”
Facebook tells us that users will see a combination of notifications, home page ads and canvas navigation reminders that their credits are expiring until February 15th. It’s possible that Facebook will seed users with free promotional Credits again in the future, though for now its focusing on offering discounts on in-game purchases made with Credits through the new Buy With Friends deal sharing system.
Source: feedproxy.google.com
The New Profile Is Here
Last month, we introduced the new profile, which now makes it even easier for you to tell your story and learn about your friends. For the month of December, we gave people the option to upgrade to the new profile early, and hundreds of millions of you made the switch…
Source: blog.facebook.com
2010 Memology: Top Status Trends of the Year
Natural disasters and human triumphs made their mark in our 2010 list of top trends in status updates, but more than anything else people wanted to spend time with their friends and family…
Source: blog.facebook.com
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